As the world reopened this year, Capital Crossroads and Discovery SIDs wanted to make sure to roll out the red carpet and welcome back workers and visitors to Downtown Columbus.  

Partnering with the City of Columbus, Experience Columbus, and the Columbus Downtown Development Corporation, the SIDs launched a Welcome Back Downtown campaign in July.

The campaign engages the Central Ohio community with printed materials, social media engagement, the “It’s Been a Minute” video features, contests, and giveaways to promote all the great places to visit, shop, dine and drink downtown Columbus.

Campaign engagement by the numbers:

• Large Window Clings: 209
• Campaign Bug or Decals: 504
• Buttons: 1260
• Coasters: 11,240
• Pole Banners: 55
• Facebook and Instagram Ad Impressions through Sept. 15: 492,000
• Digital Ad Impressions through Sept. 15: 188,000

The Campaign will continue through the fall and winter months, helping to promote holiday events, shopping, and more.